Job Title:  CATEGORY HEAD

Job Summary

The Opportunity:

We're on the lookout for a dynamic and insightful Category Head to spearhead our consumer vertical. This is a fantastic opportunity to own and drive the growth and success of our offerings for individual learners. You'll be at the helm, shaping our value proposition, collaborating across teams, and ensuring an exceptional end-to-end customer journey that maximizes lifetime value. If you're passionate about education, deeply understand consumer needs, and thrive in a fast-paced, matrixed environment, we'd love to connect!

Key Responsibilities:

• Deep Consumer Understanding: Develop a profound understanding of our target consumer segments – their needs, motivations, pain points, and aspirations within the education and training landscape. Translate these insights into actionable strategies.
• Competitive Landscape Mastery: Maintain a sharp awareness of the competitive offering, identifying opportunities and threats, and informing our strategic direction to maintain a leading edge.
• Value Proposition Development: Drive cross-functional stakeholders (Product, Curriculum, Technology, etc.) to develop and refine winning value propositions that resonate with our target consumers and differentiate us in the market.
• Matrix Organization Agility: Effectively navigate and collaborate within a matrix organizational structure, building strong relationships and influencing stakeholders across different teams to achieve category goals.
• Sales & Marketing Enablement: Partner closely with Sales and Marketing teams to develop and execute strategies that deliver ambitious acquisition targets and revenue goals.
• End-to-End Customer Experience Ownership: Own the entire customer journey, from initial acquisition through to alumni engagement, ensuring a seamless and positive experience at every touchpoint. Identify and implement strategies to maximize Customer Lifetime Value (LTV).
• Performance Monitoring & Analysis: Establish key performance indicators (KPIs), track performance rigorously, analyze results, and implement data-driven strategies for continuous improvement.
• Strategic Planning & Execution: Develop and execute short-term and long-term category strategies aligned with the overall business objectives.

What You'll Bring

• Experience: 10-15 years of progressive experience in category management, product marketing, or a related field, ideally within the consumer-facing education and training sector.
• Consumer-Centricity: A proven track record of deeply understanding consumer needs and translating those insights into successful offerings.
• Strategic Thinker: Ability to think strategically, analyze market trends, and develop effective go-to-market plans.
• Influence & Collaboration: Exceptional collaboration and influencing skills, with the ability to work effectively across diverse teams in a matrix environment.
• Results-Oriented: A strong drive to achieve and exceed targets, with a focus on measurable outcomes.
• Customer Experience Champion: Passionate about delivering exceptional customer experiences and maximizing customer lifetime value.
• Communication Skills: Excellent written and verbal communication and presentation skills.
• Education: Bachelor's degree in Business, Marketing, Education, or a related field. MBA or relevant advanced degree is a plus.
• Location: Willingness to work from our Gurugram office.