Job Title:  BRAND LEAD

NIIT is a global leader in skills and talent development, with a focus on empowering individuals and organizations to meet the challenges of a rapidly changing world. Our cutting-edge learning solutions cater to various industries, helping them build talent that drives business transformation.

We are seeking a dynamic and results-driven Brand and Marketing to join our growing marketing team and help amplify our brand presence across multiple channels, drive demand generation, and deliver strategic marketing campaigns that align with NIIT's vision and growth objectives

Role: Brand Manager (ABM) - Brand and Marketing

We are looking for an experienced Brand Manager (ABM) with 8+ years in brand and marketing to join our team. This role requires a seasoned professional skilled in brand management, customer insights, and creative agency coordination, with a strong focus on data-driven strategies to enhance our brand impact and achieve business goals.

Key Responsibilities:

• Brand Management: Lead brand strategy development and execution, ensuring consistent brand positioning and identity across all channels. Oversee brand guidelines and champion brand integrity internally and externally.

• Customer Insights: Drive consumer research and market analysis, transforming insights into strategic actions. Monitor trends, assess competitive landscape, and identify opportunities for brand growth and innovation.

• Creative Agency Coordination: Manage relationships with creative agencies, from campaign ideation to execution. Provide clear briefs, oversee project timelines, and evaluate campaign performance to ensure brand objectives are met.

• Brand Alliances and Activations: Develop and maintain strategic partnerships to increase brand reach and relevance. Plan and execute high-impact brand activations that foster meaningful connections with target audiences.

• Sales Enablement: Equip sales teams with effective brand resources, tools, and training that enhance brand representation and support sales objectives. Collaborate to create materials that reinforce brand identity and messaging.

• Data-Driven Decision Making: Apply a data-oriented approach to track and evaluate brand initiatives, reporting on key metrics to optimize brand performance. Use data to refine strategies, focusing on measurable impact.

Required Skills and Experience:

• 8+ years of experience in brand management and marketing, with a strong portfolio of successful brand campaigns and initiatives.

• Demonstrated expertise in customer insights and the ability to translate data into actionable brand strategies.

• Creative agency coordination experience, managing complex, multi-channel campaigns from concept to completion.

• Proven skills in brand alliances, activations, and sales enablement to enhance brand equity and drive market presence.

• Strong analytical skills with a data-driven approach to decision-making and reporting.

• Excellent communication and project management skills to manage multiple stakeholders and achieve brand objectives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.

• Strategic thinker with a collaborative, innovative approach to brand management.