Job Title:  ASSOCIATE TEAM LEAD

Job Summary

Business Overview:
NIIT’s Career Education Business provides a wide range of learning and talent development programs to individuals and corporate clients in sectors like Banking & Finance, Information Technology, and Digital Marketing. The goal is to enhance employability and empower learners through structured career programs.

Job Overview:
The Associate Team Lead – Sales is responsible for driving enrolments and managing a team of Sales Counsellors. The role focuses on market penetration, enquiry generation, team coaching, counselling effectiveness, enrolments, and system accuracy.

Key Performance Indicators (KPIs):

• Enquiry/Lead Generation

• Team Productivity and Mentoring

• Counselling Effectiveness and Conversion

• Revenue and Order Intake

• Accurate System Updates and Reporting

Educational Qualification

Key Responsibilities:

1. Market and Ecosystem Understanding

   • Understand local micro-markets and ecosystems such as job fairs, tier-3 colleges, employment exchanges, and informal workforce sources.

   • Identify new outreach and expansion opportunities based on trends.

2. Team Leadership and Enablement

   • Coach and guide a team of 3–6 Sales Counsellors.

   • Monitor team and individual KPIs.

   • Conduct performance reviews and feedback sessions.

   • Support team members during counselling sessions and enrolment drives.

3. Enquiry Generation and Sales Execution

   • Drive walk-in and enrolment activity through BTL events, partner channels, and outreach campaigns.

   • Personally engage with high-potential candidates and influencers.

   • Maintain and manage candidate databases.

   • Execute telecalling campaigns with persuasive sales conversations.

   • Conduct field visits for lead generation and conversions.

Educational Qualifications:

• Mandatory: Graduate

• Preferred: MBA or Postgraduate Diploma in Sales/Marketing

Key Skills Required:

• Strong sales acumen

• Team leadership and mentoring

• Customer-centric approach

• Effective communication and influence

• Strategic thinking and execution focus

• High energy and self-motivation

• Integrity and ownership

Skills