Job Title:  MARKETING SPECIALIST-DESIGN

Job Summary

Introduction
At NIIT, we’re transforming the way the world learns, for the better. That’s why the world’s best run learning
functions across 30 countries trust us with their learning and talent. Since 1981, we have helped leading
companies transform their learning ecosystems while increasing the business value of learning. Our
comprehensive, high impact managed learning solutions weave together the best of learning theory,
technology, operations, and services to enable a thriving workforce

Link for our website https://www.niit.com/en/learning-outsourcing/

NIIT is an equal opportunity employer. We evaluate qualified applicants without regard to race, color,
religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other
protected characteristic

Job Overview-

The Account-Based Marketing (ABM) Specialist is essential for driving targeted demand generation and accelerating commercial growth within our most valuable accounts. The role involves close collaboration with Sales Leadership (Directors and Account Management Team Lead) and is a key partner who translates account insights and market intelligence particularly within the Learning & Development (L&D) industry into highly targeted, actionable marketing programs. 

 The ABM Specialist owns the tactics and execution of multi-channel, account-focused campaigns, ensuring alignment between marketing and sales to support opportunity development and client expansion. They are responsible for delivering personalized, high impact experiences across channels, optimizing campaign performance, and ensuring all initiatives are executed efficiently, on brief, and on strategy to drive engagement, pipeline, and revenue growth. 

Long Description

• Develop and execute ABM and demand generation campaigns specifically targeting the L&D industry.
• Partner closely with Sales and Marketing Leadership (Directors and Account Management Team Lead) to identify, prioritize, and refine target accounts and buyer personas.
• Plan and execute multi-channel campaigns across digital platforms and owned assets to drive engagement within key accounts.
• Design and run synchronized ABM plays across channels, ensuring consistent and personalized messaging.
• Measure campaign performance, analyze results, and continuously optimize tactics to improve ROI and conversion rates.
• Support alignment between Marketing and Sales teams, ensuring smooth handoff of qualified opportunities and consistent follow-through.
• Collaborate with Sales and Marketing Design teams to develop on-brand, high impact campaigns and assets.
• Write tailored communication assets such as emails, brochures, and landing pages to support account engagement.
• Maintain and manage campaign data within CRM systems (HubSpot experience preferred).
• Ensure close attention to detail in campaign execution, reporting, and data integrity.

Experience

• Familiarity with the Learning & Development (L&D) industry is highly desirable.
• 5+ years of experience in B2B Marketing, with at least 2 years focused on ABM or Field Marketing.
• Proven experience in Account-Based Marketing and/or demand generation.
• Strong understanding of B2B service company marketing strategies and buyer journeys.
• Hands-on experience with CRM platforms (HubSpot preferred).
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable improvements.
• Excellent campaign management and organizational skills.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Collaborative mindset with experience working cross-functionally with Sales and Marketing teams.