Job Title:  MARKETING SPECIALIST-GROWTH OPS

At NIIT, we’re transforming the way the world learns, for the better. That’s why the world’s best run learning functions across 30 countries trust us with their learning and talent. Since 1981, we have helped leading companies transform their learning ecosystems while increasing the business value of learning. Our comprehensive, high impact managed learning solutions weave together the best of learning theory, technology, operations, and services to enable a thriving workforce.

 

 

Link for our website: About NIIT MTS

 

 

NIIT is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

 

Job overview

The Marketing Specialist – Growth Ops supports the execution, optimization, and analysis of growth and demand-generation initiatives that drive lead acquisition, customer engagement, and revenue growth. The role is responsible for managing marketing operations, campaign execution, CRM data management, sales enablement support, performance tracking, and process improvements to ensure alignment between marketing and sales functions.

 

Roles and responsibilities

• Research target companies and contacts to capture titles, reporting lines, decision-making layers, and key firmographic details 
• Pull contact and company data from multiple sources - professional networks, news, event listings, and secondary web research 
• Log intent and engagement signals against the right records - leadership changes, company announcements, event participation - and ensure related data fields are updated accordingly
• Maintain ongoing data hygiene: identify and flag stale titles, outdated contacts, and duplicate records on a regular basis
• Structure and prepare research data in Excel before uploading into the CRM - ensuring records are clean, correctly formatted, and upload-ready 
• Track competitor activity and relevant industry events; capture findings for the marketing team
• Manage and maintain marketing automation and CRM systems
• Ensure data accuracy, segmentation, lead routing, and campaign tracking
• Support the implementation of marketing workflows and automation processes
• Maintain campaign calendars and operational documentation